4 Ways Real Estate Agents Fail at Social Media
Any successful businessperson knows in order to be successful, you have to go where the people are. Online, this means social media. The real estate business is no different. If you want to increase sales, you have to be personable, in the real world and online. It’s not enough just to have a great website that highlights all your properties. You have to be engaging – interacting with your target market on various social media platforms.
While most real estate professionals know this, sometimes they don’t understand how to use the platforms correctly to be effective. Here are four ways real estate agents fail at social media. Read them closely and learn: you’ll be amazed at the results!
Twitter is all about finding and building relationships with people that can contribute to your goal. It’s more about conversation than sharing pictures or videos that you find interesting. It takes some time, but it’s well worth it to find people who share a common interest and share things you can use in your business.
Throwing a simple tweet out there that says “Gotta see this house!” is not going to help you make a sale. The tweet itself contains no useful information, and most likely, your followers will simply ignore the tweet.
You need to share information you think will interest your followers and engage them in conversation – even if it has nothing to do with selling houses.
Facebook was originally started as a “social” gathering place. People go there to share photos, videos and random information with their friends and family. It’s a very powerful business tool as well, but only if used correctly.
Keep in mind that in order for your real estate business page to be successful on Facebook, you must engage your followers. You have to give them something that benefits them in some way or they will simply block your posts from their newsfeed. They may “like” your page, but they don’t have to see what you post.
This is a common mistake many business owners make. It’s fine to toot your own horn occasionally, but for the most part, keep your awesomeness to yourself. People don’t want to hear how wonderful you are, they want proof. They don’t care that you’ve won awards, or how rich you are or that you’re God’s gift to the real estate industry. They will decide for themselves how great you are at your job by the work that you do – or don’t do – for them.
Want the world to know how great you really are? Be yourself, be honest, be friendly and treat people kindly, and they will do the tooting for you.
Share More Than Just Your Listings
This is important. Because social media is just that – social. You need to give your followers something they enjoy in addition to what you have to offer. In addition, social media is about sharing what others have posted. Twitter especially is mainly people sharing what others have created.
For instance, if you see a home has just been listed in foreclosure, you should hop on Twitter and make the announcement, even if it doesn’t mean the same commission for you. What this does is tell your followers that you’re genuinely concerned about them and not just out to make a buck.
Once you’ve mastered the social media circus, you’ll want to sign up for our services here at Propertybytext (it’s free). Within our platform are many great tools including the ability to connect with Facebook and Twitter to make engaging your fans and followers much easier!